PHOTOGRAPHY BUSINESS COACH

WEDDING PHOTOGRAPHer

ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL AND ACHIEVE
THE 6 FIGURES YOU HAVE ALWAYS BEEN DREAMING OF?

the $100k photographer

introducing...

APPLY NOW

FILL YOUR CALENDAR WITH THE DREAMIEST WEDDING CLIENTS AND MAKE $100K PER YEAR WITHOUT BURNING OUT.

Become THE go-to wedding photographer in your area by using an easy-to-follow roadmap that shows you how to stand out and attract a consistent flow of dream couples…

Apply now

And start booking $4,000 weddings in just 90 days! 

Hey, photographer! I see you working hard AF trying to build your business.

Because business is hard. You struggle to get bookings. You don’t exactly love all your clients (but you’ve got bills to pay … I get it!) And it feels like there’s always so much to do, so little time.

You’ve taken courses, bought presets, and combed through countless YouTube tutorials, reels, and freebies trying to piece that dream of yours together.

Buuuut… you feel so far away from living the dream.

On top of business
generally feeling hard AF...

  • Your bookings are all over the place. Consistency? You don’t know her! And it’s suuuuper stressful because you just can’t count on any kind of income.
  • Your inquiries are straight-up random – birthday parties, seniors, family reunions – and you say yes cause you have to. THENNN you get frustrated when you get a wedding inquiry that you can’t book cause the date’s taken up by said random booking!
  • You’ve been running ragged doing SO MUCH … posting on socials, dancing on reels, discounting your services, asking for testimonials, adding new photos to your portfolio … but you’re just not seeing results from any of it.
  • You get frustrated, and if we dig a liiiittle deeper, resentful, watching other photographers have the success you want so badly. “Why hasn’t it happened for me yet!?”
  • You WANT to raise your prices but you don’t feel like you’re good enough, have enough experience, or are worthy of charging $2000, $3000, or $4000+. (Plus, if you’re already getting hagglers, how are you gonna double, triple, or even 10X your rates??)
  • With the amount of TIME you have to put in preparing for shoots, culling and editing photos, and communicating with your client, you’re feeling hella burnt out (and that bank account balance doesn’t seem to go UP no matter how many hours you put in).
  • You constantly miss out on quality time with your partner and events with your besties, and let’s not even talk about the last time you were able to say hell yes to a last-minute trip. 


And if we’re being completely honest, some days you feel thiiiiiis close to giving up on your photography business altogether. 

If you’re sitting there like 
Natalia, you’re hitting a liiiiiittle too close to home right now 🫣…

Then I’m SO GLAD you’ve found your way here BEFORE giving up on your dreams!!

Because I’ve been exactly where you are right now, and I PROMISE YOU…

TELL ME IF THIS ALSO SOUNDS FAMILIAR.

The business you’re dreaming of isn’t as far away as you think it is.

You can make $100,000 a year by ONLY photographing dreamy weddings…

And you don’t have to ‘pay your dues’, buy any new gear, or work yourself into the ground to get there.

(Psssst… If $100,000 feels like the amount of money that someone else can make but not you, or it’s gonna take way too much hard work to achieve… YOU need to stick around and keep reading, my friend!!! Please, please don’t close this page quiiiite yet.)

😍 Imagine opening your Google Calendar and seeing weekend after weekend booked up with weddings straight off of your Pinterest board. One at that gorgeous Mill just outside of town, one under the great big arch at the arboretum, one at a private estate (where you couldn’t pick your jaw up off the floor during the entire site tour), and one at the winery up on the hill overlooking the city – just to name a few.

😍 You keep scrolling and see multiple weekends blocked off just for fun so you can enjoy life – your bestie's bachelorette party, a weekend trip to that city you’ve been eyeing, a cottage weekend with your fam, and a couple of full weeks blocked off too just because you feel like it. And you know you’re *still* gonna hit your income goals while you enjoy the heck out of your life!

😍 Imagine raising your rates to prices you thought you’d never get to – double, triple, or 10 times what you’re currently charging – and receiving no pushback from couples. They want to work with YOU, and only you, no matter what, and they know that you’re worth every penny.

😍 Imagine opening up Instagram to find brides leaving comment after comment on your photos – “@friendsname, THIS is who I want to use for my wedding!! 🥹🥰” “@futurehubby this is who I booked our call with! 😍🍾” and “OMGGGG, dreamy!!! 😭😭”

😍 Imagine grabbing your phone, opening the calculator app, tallying up your August bookings ….. and seeing $16,000 staring back at you. 

😍 Imagine finally booking that trip that you’ve been dreaming about for the past 4 years – splurging on upgraded seats, choosing the hotel you WANT (instead of the one that’s priced the lowest), and scrolling through all the activities and restaurants dreaming up what your days there will look like…

Only to realize that this trip is a celebration and not an escape.

You finally LOVE your business. Your bank account is poppin’ off. Your clients are an absolute dream. The upcoming season is going to be incredible.

Let’s take a hot sec and picture (😉) what that would look like for you:

Does that sound like the business and life you’re after?

Because that’s EXACTLY what’s waiting for you on the other side of:

A 3-month group coaching program for photographers ready to niche down into weddings, work exclusively with dream couples, and explode their business to $100K/year without burning out!

A 3-month group coaching program for photographers ready to niche down into weddings, work exclusively with dream couples, and explode their business to $100K/year without burning out!

Hey hey, I’m Natalia!

New Jersey wedding photographer, your (future) business coach, and, you don’t know it yet, but I’m about to be your biggest hype woman!!

The make-it-quick version of my story is this: I went from making
$10 an hour working at Starbucks to now making over $10,000 a month with wedding photography.


I’ve spent the last 4 years, and tens of thousands of dollars, learning everything there is to know about building and scaling a 6-figure wedding photography business. 

Since figuring out the formula for wedding photography business success, I’ve hit over 6-figures in my business year after year.

Now I teach other wedding photographers (or aspiring wedding photographers) how to do the same!!




Another fun fact is that it’s actually not as complicated as you might think it is!

The final fun fact is that I’ve put it all together in an easy-to-follow roadmap so that you don’t have to spend 4 more years (or tens of thousands of dollars) to hit $100,000 and start working exclusively with dream couples.



Fun fact: it’s heavy on the strategy, and light on the guessing and finger-crossing.

Dozens of photographers have used the roadmap to fast-track their business success: 

All those wins didn’t happen by accident!!

They happened because each photographer followed:

The $100K Wedding Photography Roadmap

My proven 8-step roadmap that shows you how to stand out, attract a consistent flow of dream couples, and start booking $4000+ weddings in just 90 days…

which you can only find inside

The $100K Photographer Group Coaching Program!!

Using The $100K Wedding Photography Roadmap, Brenna booked $45,000 worth of sessions within 12 weeks!!

“Before The $100K Photographer, my business was draining me and I felt so stuck and filled with doubt. I struggled with my mindset and getting consistent bookings. Since taking the program, my MINDSET has changed which was such an important thing. Without Natalia and her energy cheering for me, I would’ve been in the same negative cycle I was in this past winter. 

Since joining the program, I’ve had $45k now in bookings alone?! I just booked another wedding today! So that’s 15 sessions and 8 weddings.

I’ve been in programs where I’ve invested $3000+ and it did NOT compare to learning from/working with Natalia. When it came to growing my business not only was she here giving me all of the info I needed (new and helpful info to revamp what I already had in action,) but when she cheered for me and my business, it felt so genuine and not “oh this person is paying me I have to celebrate.” Like no, Natalia WANTS to see you win and she does everything in her power to make that possible for you! 

Whenever I would share a win her energy and reaction would make me even more proud of myself and that felt so amazing. This has been the only program where I was excited to engage with my peers and everyone else taking the leap to invest in their businesses like I did! It never felt forced and I was always so excited to get feedback from Natalia and peers orrr just chat and even make new friends!! :)”

Katy followed the roadmap and booked 3 weddings and 4 engagement sessions totaling $12,000! 

Before the program, my business was falling apart to be honest. I’ve kind of known what to do, but never how to put it altogether. So, I was really overwhelmed. I was about a week away from throwing in the towel on photography altogether to be completely honest. I was so overwhelmed and frustrated with myself, I was just about to throw in the towel and give it all up. My dream has been to be a successful entrepreneur since I was like 12. So, not getting the results I wanted, was a little frustrating. From not getting bookings (especially of my ideal clients), to not making enough to go full-time, it was a lot that was weighing down on me.

Since taking the program and following Natalia’s roadmap, OOOOOH MAN!!! Literally everything, every single aspect of my business has changed. My mindset being the biggest shift, I know I have it in me to be successful now. I know I can achieve anything I set my mind to, I know I can book my ideal clients. I know my worth. And I’ve made around $12K – I’ve booked 3 weddings and 4 sessions since the program started. 

I couldn’t recommend this coaching program enough. If you’re considering it, just do it. It’s worth the investment 10X over. Natalia is one of the most genuine people I've ever met and she just wants to see you win. If I was about to give up entirely on my business and I decided to join, it’s worth it.”

Hailey has 7X’d her wedding prices, 4X’d her hourly rate, and booked $4000 all while being a full-time student and working a part-time job.

“Before the program, my business was doing well, but it needed a push of some sort. People were coming to me because I was cheap, and my photos were good, but not great. I wasn’t posting on social media very often, I never felt good enough to succeed, I was so scared to raise my prices, and I had no sense of direction. 

This program couldn’t have come out at a better time. It was my first winter and bookings were slow. I knew I wanted to start investing more in my business. I saw an ad for the program and reminded myself that opportunities come when God/the universe knows you’re ready to take them, and so I did.

What’s changed in my business since the program? I don’t even know where to begin. My pricing had increased by SO MUCH. I was charging $75/hr for anything at first and under $500 for a full wedding day. Now I am charging $300 for an hour for a couples sesh and $3,500 for my top wedding package. I am so much more confident in my work and how I carry myself as a business owner. I know my work is good and worthy of the prices I charge. My mindset has changed COMPLETELY. I have become more organized with workflows and editing as well. I have also made some amazing friends in the program and I am forever grateful for that. 

If you’re thinking about joining, JUST DO IT!!! I questioned it because I go to school for 7-8 hours a day, go to work in a warehouse, then come home to edit, and still have to make time for my personal life. It feels like a lot, and seems so overwhelming at first when you think of it like that. Natalia was incredibly accommodating with everyone’s schedules, which is so huge.

I couldn’t be more grateful that I joined this program and I can safely say that it is SO doable even if you have a busy life. Now GO PAY THAT DEPOSIT!!!

Here’s everything you get when you join The $100K Photographer:

Biweekly group coaching calls – every other week for 3 months, we’ll get on a call and I’ll help coach you through whatever is keeping you ‘stuck’. Bring your questions, your fears, and whatever else is coming up for you, and I’ll help you move through it so you can keep executing on your dream.

Daily coaching support in your pocket (M-F on Slack) – as you work your way through the modules, you’ll be able to pop any questions, blocks, or homework into Slack and receive my coaching or feedback! 

Lifetime access to The $100K Photographer program modules – you get immediate and lifetime access to 8 core modules that teach you everything you need to know in order to niche down into weddings and scale your business to $100K/year and beyond. (Full module breakdown below!)

Templates, scripts, prompts, done-for-you guides, and more! – if there’s something that’s going to help you succeed AND there’s a way to turn it into a template, guide, script, prompt, fill-in-the-blank, you name it… I’ve included it!! We’re talking email templates, financial trackers, website templates, 50+ posing prompts with scripts, pricing guides, workflow charts, and more.

Incredible online community of photographers – there’s nothing like the support of other photographers that are working towards the same goal as you. In this community, you can share your wins, hardships, and everything in between and know that you’ll be supported and cheered on every single step of the way!

You get instant, lifetime access to the 8 core steps that make up
The $100K Wedding Photography Roadmap:

Let’s take a closer look at The $100K Photographer modules

step 1

STAND OUT TO ATTRACT DREAM COUPLES

We’ll deep-dive into:

Who YOU are and how you want your clients to view you
What your brand looks and feels like, including logo, color palette, and more
✅ How to nail the vibe your dream couples are looking for so they know without a doubt you’re the one for them
How to build a stand-out portfolio that attracts these couples (even if you’ve got no clients on the books)

After this module, your dream couples will recognize YOU as their dream photographer and have that “this feels like fate” feeling when they find you.

Step 2

USING SOCIAL MEDIA STRATEGICALLY

Did you know that there’s a proven strategy to using social media that goes wayyyyy beyond “post your best photo and cross your fingers that your dream clients see it”? Well, you do now! In this module, I’ll teach you how to market yourself on social media properly so that every time someone comes across your profile, they immediately know that YOU are the dreamy photographer they’ve been searching for. 

I cover every key piece of social media, including: 

PHOTOS – All things carousels (including how to make them) and how to design an aesthetically looking
      feed.
STORIES – You’ll get the 411 on how to strategically share more of your personal life to connect with
      potential couples just like YOU. I’ll also show you how to use stories to sell out your mini-sessions, and
      how to get other vendors to share your content so you get even more eyes on your biz.
REELS – They’re not as scary as you think! I cut through the noise and help make reels as easy as
      possible, and show you how to use them to share your work, provide value, stand out as an expert (so
      your clients trust you from the get-go), and more.

PLUS! The best, best, best part about this module is that I give you my exact social media WORKFLOWS that make it soooo easy to stay consistent with posting so you’re always top of mind with potential couples, and your content continues to reach new people on the regular!!

STEP  3

YOUR HIGH-CONVERTING WEBSITE

Your dream couples are going to do some RESEARCH. When they’re sitting at their computer with 6 tabs open, each on a different wedding photographer’s website, you want to be SURE that your website is doing its job to show that YOU are the photog for them. 

In this module, I’ll show you:

How to make sure your website brings that “I’M the photographer for you” energy.
Every page you need to look and sound legit, and truly connect with your people.
What you need to write on each page
PLUS: You get the exact Squarespace template that I used to scale my business to 6-figures. It’s already built out so all you’ve gotta do it put in your own photos and copy, and BAM! Website done!! 🥳

Long gone will be the days of crossing your fingers, hoping your website is doing what it’s supposed to do. Welcome to your new era of an elevated online presence!!

STEP 4

LEVELING UP WITH WORKFLOWS

Once you’re standing out on the ‘gram and ready to attract dream couples with your new website, we’ll make sure that you’re READY to handle the influx thanks to automations. I’ll show you how to use automated workflows to make your life sooo much easier and to wow the absolute heck out of your couples. No more missed emails, no more manually sending things, no more dropped balls. 

You’ll know exactly what to say, when to say it, and it’ll all fire off smoothly thanks to these three major workflows: 

Inquiry workflow: you want to make a great impression right off the bat which means your inquiry
      workflow needs to be on point. 
Booked workflow: your couples will feel so supported and view you as an expert, which will make them
      extra confident in their decision to work with you! 
Post-wedding workflow: you’ll know how often you need to be in touch with folks after their wedding
      day, exactly how to keep your couples up-to-date on your editing progress so they stay excited for their
      full gallery delivery, and how to deliver your photos with a bang.

I also give you my top tool to streamline your workflows, and it’s all as easy as copy-and-pasting.

STEP  5

6-FIGURE FINANCIAL STRATEGIES

This is where I show you exactly how to hit 6-figures in a year, because it doesn’t happen by accident! We cover everything from package and pricing strategies to taxes and money mindset.

We cover: 

How to price for PROFIT – because just raising your prices won’t cut it. You need to be sure that every
      time you say yes to a booking, you’re making a profit from it.
The strategies you need to book high-priced wedding packages, from what’s included and the prices
       attached, right down to how you display them on your website
Taxes! I know, I know… yuck, gross, boring!!! BUT I give you my easy system to stay organized throughout
      the year so that tax time is suuuuper simple.
How to, and when to, hire a financial team – including lessons from a CPA and a bookkeeper that break
      down everything you need to know to do your own taxes and bookkeeping until you’re ready to
      outsource! 
MONEY MINDSET – the most important part of module 5, you’ll walk away knowing that you deserve to
      make 6-figures and that making money doesn’t have to be hard.

Think of this module like your Photography Business MBA without the 4-year commitment (or the multi-five-figure business school price tag!)

STEP 6

PHOTOGRAPHING A WEDDING DAY LIKE AN EXPERT

Whether you’ve shot 1 wedding, 50 weddings, or any number of weddings in between, after this module, you’ll have the confidence to run and photograph a wedding like a true expert. I walk you through every. single. step. of the day so that you know exactly how to communicate with your clients, which photos to capture and when, and how to make your processes soooo efficient that your clients will be dying to leave you a raving review!!

You’ll know: 

Which photos to capture at which points throughout the day
How to communicate clearly with your clients while still letting them enjoy the day and be present for
      all the big moments
How to make your process so dang efficient that the couple is continually wowed and grateful that
      you’re on their team
How to communicate with the bridal party and guests in a firm but warm manner so that YOU can
      continue to run the show and not take shot orders from that super pushy Aunt or bridesmaid

From here on out when you lay your head down to sleep on wedding nights the only thought that will be running through your head will be “I NAILED that!”


STEP 7

ALL THINGS POSING + EDITING

Truth time: those ‘gram-worthy, ‘can’t wait to print and frame this’, Pinterest-perfect photos don’t happen by accident – they very much happen on purpose. Thanks to the prompts in this module, your albums are about to be filled with purposeful shots that your clients swoon over.

Aaaaand you’ll get my 4-step editing workflow that will save you hours and speed up your delivery process so that you can save MONTHS (yes, months) on editing every single year.

This module includes: 

FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to
      communicate the pose to your clients
LGBTQ+ posing – a thorough guide on how to use inclusive language and pose couples outside of the
      traditional male and female poses
My simplified & streamlined editing workflow – the 4 steps that I take to speed up the editing process
      that will cut your culling and editing time in HALF (*this* is how I take 3 months off every single year)
How to use software to speed up your delivery – so you can deliver sneak peeks within 72 hours and full
      galleries within 8-10 weeks
My top tips and tricks inside Lightroom and Photoshop – that will speed your editing up even more and
      make your images come out flawless

Ready to never, ever spend 30+ hours on a gallery ever again??? I thought so.

module 8 (AKA THE REAL REASON YOU’LL HIT $100K AND BEYOND)

YOUR NEW BUSINESS MINDSET

Business foundations, workflows, posing techniques, websites …. they’re all MAJORLY important pieces of your business. But the MOST IMPORTANT piece, the piece that will determine whether or not you actually achieve success, is your mindset. I cannot stress how crucial this piece is!

This module covers: 

The success mindset, and how to develop YOURS to become unstoppable and reach any goal you set for
       yourself
How to run your business with a CEO mindset instead of an employee mindset
How to step into your CEO era and properly outsource editing, blog posts, and emails to a VA so you can
      get HOURS of your time back onto your calendar and spend your days doing stuff you actually love to do
How to find the right VA for you, and exactly how to teach them your process so
      they’re set up for success from the beginning
And more.

This module will help you confidently step into the CEO mindset so that you can run your business like the boss you are, and help you soar past the $100K mark onto $150K, $200K, or heck, even the $1 Million dollar mark! 


ANNNNND…

RESOURCES 👏 FOR 👏 DAYS 👏
In the spirit of making things as easy as possible for you, I’ve put together every template, guide, tracker, YOU NAME IT into this program. You’ll save major time (and major brain power and stress) by implementing these done-for-you resources.

EVERY. SINGLE. CLIENT-FACING. EMAIL. EVER. That's right – I wrote ‘em, you swipe ‘em and put ‘em right into your Honeybook. Buh bye, spending
      hourssss writing every email from scratch or guessing at what to say to that specific question! 

Editable Canva guides: I’ve got all the major ones covered – wedding guide, engagement guide, and pricing guide. All you’ve gotta do is pop into Canva,
      change the brand colors, add your photos, and update it with YOUR pricing/instructions. 

Website Template: The exact Squarespace template I used to scale my business to 6-figures. It’s already built out so all you’ve gotta do it put in your own
      photos and copy, and BAM! Website done!! 🥳

FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to communicate the pose to your clients. Save this to
      your phone, or print it out, and bring it with you to your weddings for confidence in your pocket!

Expenses tracker – this spreadsheet will show you exactly how many weddings you need to book in order to hit 6 figures (and beyond) so you can plan
      your year accordingly! 

And more!

Thanks to these resources, you won’t have to spend hours creating anything from scratch because I’ve done all the hard work for you!

Did you know that there’s a proven strategy to using social media that goes wayyyyy beyond “post your best photo and cross your fingers that your dream clients see it”? Well, you do now! In this module, I’ll teach you how to market yourself on social media properly so that every time someone comes across your profile, they immediately know that YOU are the dreamy photographer they’ve been searching for. 

Those dream clients you’ve got in your mind? They’re even better to work with than you think!! But how do you consistently attract and book these mythical unicorns? It all comes down to the heart of your brand and the photos you showcase in your portfolio. In this module, I’ll show you the 5 essential steps you need to take in order to stand out in the wedding industry so that your inbox is consistently overflowing with requests from the kind of clients you’ve got pinned to your vision board. 

Those dream clients you’ve got in your mind? They’re even better to work with than you think!! But how do you consistently attract and book these mythical unicorns? It all comes down to the heart of your brand and the photos you showcase in your portfolio. In this module, I’ll show you the 5 essential steps you need to take in order to stand out in the wedding industry so that your inbox is consistently overflowing with requests from the kind of clients you’ve got pinned to your vision board. 

We’ll deep-dive into:

Who YOU are and how you want your clients to view you
What your brand looks and feels like, including logo, color palette, and more
✅ How to nail the vibe your dream couples are looking for so they know without a doubt you’re the one for
      them
How to build a stand-out portfolio that attracts these couples (even if you’ve got no clients on the books)

After this module, your dream couples will recognize YOU as their dream photographer and have that “this feels like fate” feeling when they find you.

I cover every key piece of social media, including: 

PHOTOS – All things carousels (including how to make them) and how to design an aesthetically looking feed.
STORIES – You’ll get the 411 on how to strategically share more of your personal life to connect with potential couples just like YOU. I’ll also show you how to use stories to sell out your mini-sessions, and how to get other vendors to share your content so you get even more eyes on your biz.
REELS – They’re not as scary as you think! I cut through the noise and help make reels as easy as possible, and show you how to use them to share your work, provide value, stand out as an expert (so your clients trust you from the get-go), and more.

PLUS! The best, best, best part about this module is that I give you my exact social media WORKFLOWS that make it soooo easy to stay consistent with posting so you’re always top of mind with potential couples, and your content continues to reach new people on the regular!!

Your dream couples are going to do some RESEARCH. When they’re sitting at their computer with 6 tabs open, each on a different wedding photographer’s website, you want to be SURE that your website is doing its job to show that YOU are the photog for them. 

Once you’re standing out on the ‘gram and ready to attract dream couples with your new website, we’ll make sure that you’re READY to handle the influx thanks to automations. I’ll show you how to use automated workflows to make your life sooo much easier and to wow the absolute heck out of your couples. No more missed emails, no more manually sending things, no more dropped balls. 

You’ll know exactly what to say, when to say it, and it’ll all fire off smoothly thanks to these three major workflows: 

Inquiry workflow: you want to make a great impression right off the bat which means your inquiry workflow needs to be on point. 
Booked workflow: your couples will feel so supported and view you as an expert, which will make them extra confident in their decision to work with you! 
Post-wedding workflow: you’ll know how often you need to be in touch with folks after their wedding day, exactly how to keep your couples up-to-date on your editing progress so they stay excited for their full gallery delivery, and how to deliver your photos with a bang.

I also give you my top tool to streamline your workflows, and it’s all as easy as copy-and-pasting.

This is where I show you exactly how to hit 6-figures in a year, because it doesn’t happen by accident! We cover everything from package and pricing strategies to taxes and money mindset.

We cover: 

How to price for PROFIT – because just raising your prices won’t cut it. You need to be sure that every time you say yes to a booking, you’re making a profit from it.
The strategies you need to book high-priced wedding packages, from what’s included and the prices attached, right down to how you display them on your website
Taxes! I know, I know… yuck, gross, boring!!! BUT I give you my easy system to stay organized throughout the year so that tax time is suuuuper simple.
How to, and when to, hire a financial team – including lessons from a CPA and a bookkeeper that break down everything you need to know to do your own taxes and bookkeeping until you’re ready to outsource! 
MONEY MINDSET – the most important part of module 5, you’ll walk away knowing that you deserve to make 6-figures and that making money doesn’t have to be hard.

Think of this module like your Photography Business MBA without the 4-year commitment (or the multi-five-figure business school price tag!)

Whether you’ve shot 1 wedding, 50 weddings, or any number of weddings in between, after this module, you’ll have the confidence to run and photograph a wedding like a true expert. I walk you through every. single. step. of the day so that you know exactly how to communicate with your clients, which photos to capture and when, and how to make your processes soooo efficient that your clients will be dying to leave you a raving review!!

You’ll know: 

Which photos to capture at which points throughout the day
How to communicate clearly with your clients while still letting them enjoy the day and be present for all the big moments
How to make your process so dang efficient that the couple is continually wowed and grateful that you’re on their team
How to communicate with the bridal party and guests in a firm but warm manner so that YOU can continue to run the show and not take shot orders from that super pushy Aunt or bridesmaid

From here on out when you lay your head down to sleep on wedding nights the only thought that will be running through your head will be “I NAILED that!”


Truth time: those ‘gram-worthy, ‘can’t wait to print and frame this’, Pinterest-perfect photos don’t happen by accident – they very much happen on purpose. Thanks to the prompts in this module, your albums are about to be filled with purposeful shots that your clients swoon over.

Aaaaand you’ll get my 4-step editing workflow that will save you hours and speed up your delivery process so that you can save MONTHS (yes, months) on editing every single year.

This module includes: 

FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to communicate the pose to your clients
LGBTQ+ posing – a thorough guide on how to use inclusive language and pose couples outside of the traditional male and female poses
My simplified & streamlined editing workflow – the 4 steps that I take to speed up the editing process that will cut your culling and editing time in HALF (*this* is how I take 3 months off every single year)
How to use software to speed up your delivery – so you can deliver sneak peeks within 72 hours and full galleries within 8-10 weeks
My top tips and tricks inside Lightroom and Photoshop – that will speed your editing up even more and make your images come out flawless

Ready to never, ever spend 30+ hours on a gallery ever again??? I thought so.

Business foundations, workflows, posing techniques, websites …. they’re all MAJORLY important pieces of your business. But the MOST IMPORTANT piece, the piece that will determine whether or not you actually achieve success, is your mindset. I cannot stress how crucial this piece is!

This module covers: 

The success mindset, and how to develop YOURS to become unstoppable and reach any goal you set for yourself
✅ How to run your business with a CEO mindset instead of an employee mindset
✅ How to step into your CEO era and properly outsource editing, blog posts, and emails to a VA so you can get HOURS of your time back onto your calendar and spend your days doing stuff you actually love to do
✅ How to find the right VA for you, and exactly how to teach them your process so they’re set up for success from the beginning
✅ And more.

This module will help you confidently step into the CEO mindset so that you can run your business like the boss you are, and help you soar past the $100K mark onto $150K, $200K, or heck, even the $1 Million dollar mark! 


In this module, I’ll show you:

How to make sure your website brings that “I’M the photographer for you” energy.
Every page you need to look and sound legit, and truly connect with your people.
What you need to write on each page
PLUS: You get the exact Squarespace template that I used to scale my business to 6-figures. It’s already
      built out so all you’ve gotta do it put in your own photos and copy, and BAM! Website done!! 🥳

Long gone will be the days of crossing your fingers, hoping your website is doing what it’s supposed to do. Welcome to your new era of an elevated online presence!!

ANNNNND…

RESOURCES 👏 FOR 👏 DAYS 👏
In the spirit of making things as easy as possible for you, I’ve put together every template, guide, tracker, YOU NAME IT into this program. You’ll save major time (and major brain power and stress) by implementing these done-for-you resources.

EVERY. SINGLE. CLIENT-FACING. EMAIL. EVER. That's right – I wrote ‘em, you swipe ‘em and put ‘em right into your Honeybook. Buh bye, spending hourssss writing every email from scratch or guessing at what to say to that specific question! 

Editable Canva guides: I’ve got all the major ones covered – wedding guide, engagement guide, and pricing guide. All you’ve gotta do is pop into Canva, change the brand colors, add your photos, and update it with YOUR pricing/instructions. 

Website Template: The exact Squarespace template I used to scale my business to 6-figures. It’s already built out so all you’ve gotta do it put in your own photos and copy, and BAM! Website done!! 🥳

FIFTY (50!!) posing prompts – each including a sample photo of the end product and exactly how to communicate the pose to your clients. Save this to your phone, or print it out, and bring it with you to your weddings for confidence in your pocket!

Expenses tracker – this spreadsheet will show you exactly how many weddings you need to book in order to hit 6 figures (and beyond) so you can plan your year accordingly! 

And more!

Thanks to these resources, you won’t have to spend hours creating anything from scratch because I’ve done all the hard work for you!

WEDDING TIMELINE TEMPLATE

✩ BONUS ✩

You want your clients to feel 100% confident at every step of their journey with you! The more confident they feel, the more relaxed they’ll be on the big day, which means they can actually enjoy themselves and YOU will get amazing photos. It’s a win-win for all involved!

This wedding timeline template allows you to communicate and confirm exactly what’s happening and when. It has a full breakdown of the day-of timeline, all vendor information, family member names and any dynamics to be aware of, which shots the couple wants to prioritize, any unique must-have shots, and more.

This bonus wedding timeline template will show your clients that you’ve got their entire day and all considerations COVERED. All you’ve gotta do is make a copy of it, add your branding, and VOILA! 

How’s that going to go?

Will they be able to FIND you? 

Will they be obsessed with what they see if they do find you? Will you feel like such a perfect fit, exactly what they’ve          been dreaming of, like it’s fate for them?

✨ If they submit your form, will they be wowed by your responsiveness and the resources you have to guide them
      along the next steps?

Are you confident in your ability to sell them a $4000+ wedding package, and to execute on that package in such a
     stellar way that makes the couple feel like they got a damn good deal? 

✨ Will you be able to lead the wedding day and confidently direct the couple to capture Pinterest-worthy photos, and deliver their gallery on time without burning yourself out?

Can you do this alllll while still taking time for yourself to rest, recharge, and enjoy life so you can show up fully in your business and serve the heck out of your clients? 


Your dream couples are out there looking for you, right now.

How’s that going to go?

How’s that going to go?

If you can’t confidently answer YES to every. single. one. of those questions… 

How’s that going to go?

Submit your application for
The $100K Photographer!

(Because your dream couples are about to go with another photographer who can answer yes.)

You in?

Don’t stress about the idea of an application – this is simply my way of making sure that the program is the right fit for everyone who joins.

Applying also doesn’t commit you to anything! You still have the final say about joining or not.

So go ahead and hit the button below!

If we’re not already chatting it up in the DMs, we will be soon! As soon as I review your application, you’ll get both an email and a DM from me letting you know about the status of your application.

This also opens up the floor for questions and any clarifying information you need to make your decision.

When it’s a hell yes for you, I’ll send over everything you need to get started including all payment plan information. All you’ve gotta do is choose the one that works best for you, and then, drumroll please….

You get started on building the wedding photography business of your dreams.

01.

Submit your application

02.

I’ll pop into your inbox & DMs if accepted (or not)

03.

Choose your payment plan and get going!

YES!! I'M READY TO APPLY!

(That means you’ll make your entire investment back with just one. single. booking… PLUS you’ll walk away with $1000 profit!)

In The 100K Photographer, I show you how to book $4000 weddings in just 90 days.

$347/mo

$4000

Pay in full:

$3000

PAYMENT PLANS STARTING AT:

GIVE ME THE APPLICATION FORM!

Questions Other Wedding Photographers Have Asked

Q: Can I join if I’m brand new? (I’ve never had a single client.)

A: Yes, absolutely! Actually, one of my students Karen had never picked up a camera prior to joining the program. She booked sessions AND her first wedding within months!

In module 1, I show you how to build a stand-out portfolio that attracts the kinds of couples you want to work with even if you’ve got no clients on the books. So from the get-go, you’ll be building a professional portfolio! It’s a huge piece that helps clients feel confident booking you.

BEFORE APPLYING FOR THE 100K PHOTOGRAPHER

Q: How much time do I need to commit to this program? I’m a busy bee!

A: You should be prepared to spend about 3 hours a week on the program materials and calls. If wedding photography is your passion and it’s your goal to go full-time in it, I can guarantee that you can find 3 hours a week to dedicate to this. That’s less than 30 minutes a day. Peep your screen time to see how much time you spent on social media last week… trade THAT time for building your business and you’ll be there in no time.

Q: I live in the smalllllest town, no one gets married here. Will this still work for me? 

A: If there’s a city within an hour of you (it doesn’t even need to be a huge city) then you can market yourself there! You’ll learn how to account for your travel time, gas, and wear and tear on your vehicle to ensure you’re still pricing your packages for profit! I got you, boo.

Q: I’m not good with tech. Will this still work for me? 

Q: I want to keep doing other types of sessions. Am I still welcome to join? 

A: Yes of course! I’m not gonna show up to your house and tell you that you have to stop shooting newborns if that’s your second love. However, this program focus is strictly on weddings + engagements. Other types of photography won’t be covered at all.

A: If you can use a camera, you can use any of the tech or software I recommend in this program! I prooooomise you that. Plus I give you step-by-step tutorials so you can see everything in action (there are lots of screen recordings of me doing the things I’m teaching you to do).

You answered my questions! Give me the application form!

Apply Now

Not to be all psychic with a crystal ball or anything, but if you’re still reading this and you *didn’t* click on an apply button above, I’ll bet you’re sitting there thinking…

“This is perfect! It’s JUST what I need, but I’m gonna wait until I get another booking before I apply!”

Not to call you out, but I hear this ALL. THE. TIME!!

So my question to you is: 

Do you have a solid strategy in place to attract and close that booking?

Because if you don’t, you’re leaving the fate of your business up to chance and crossed fingers.

And (I say this with SO MUCH LOVE)...

With the prices you’re charging right now, would one booking even make much of a difference?

With The $100K Wedding Photography Roadmap, I show you how to put together $4000+ wedding packages AND sell them consistently. So you can make your investment back in the program, and still have some money left over, with ONE. SINGLE. BOOKING.

And it’s not my intention for you to just “make your investment back.” I want you to 5X or 10X your investment while you’re still in the program, and then go on to make it back at least 30X OVER, year after year after year.

The decision to apply for this program could be the thing that changes your entire business and life.
 Financial freedom, business success, and genuine happiness are on the other side of that decision.
Don’t let that decision hinge on a booking that you don’t even have a strategy to get.

 Click here to submit your application!